JP Franetovic
JP FranetovicA practice in attention

Private coaching & an ongoing inquiry

I study the mind
where money and
uncertainty meet.

I work 1:1 with crypto traders who want to understand what happens inside them when there is real money on the line.

Fear. Conviction. FOMO. Greed. Attachment.
Regret. Identity. The need to be right.

The market makes all of it visible.

My work is with the person making the trade.

Trading is an
unusual mirror.

You can know exactly what you intended to do and watch yourself do something else.

You planned to take profit.
Then the number moved.

You said you wouldn’t chase.
Then everyone started making money without you.

You knew the position was wrong.
But closing it suddenly meant admitting something you didn’t want to admit.

You made more money than you expected.
And somehow stopping became harder, not easier.

I don’t think these moments are merely failures of discipline.

I think they’re opportunities
to understand the mind.

Private coaching
for crypto traders.

I work with traders who already understand trading.

I’m not here to give you signals, teach technical analysis, pick coins, or tell you whether to buy or sell.

We work on you.

  1. What happens before you break your own rules?

  2. What changes when you’re up significantly?

  3. What does losing activate in you?

  4. How do you distinguish conviction from attachment?

  5. How does your body tell you that you’re becoming reactive before your conscious mind catches up?

  6. What does being wrong mean to you?

  7. What are you actually pursuing when you say you want more?

Over time, we develop the capacity to notice these patterns while they are happening, rather than only understanding them afterwards.

Ways to work with me.

Different starting points. The same honest attention.

Ongoing private work01

8 weeks of private work

An ongoing space to understand the person making the trade.

$1,500USD

Eight weekly, 60-minute sessions

  • One 60-minute session each week
  • Private voice/text communication between sessions when something meaningful arises
  • Reflection on psychologically significant trading moments
  • A space for complete honesty about your relationship with money, risk, uncertainty, and yourself

I am currently opening 3 places for this work.

Apply to work with me
A focused conversation02

One-time session

$150 USD · 60 minutes

Focused reflection on a specific moment, pattern, or challenge.

  • Unpack a recent trading experience
  • Explore FOMO, overtrading, hesitation, regret, or confusion
  • Experience the work before committing to a longer container
Book a one-time session
A first meeting03

Discovery call

30 minutes · Complimentary

A short conversation to see whether this work is a good fit.

We’ll talk about where you are, what’s happening in your trading, and whether working together makes sense.

Book a discovery call

Why this work.

I’ve spent years exploring the mind through meditation, breathwork, and writing.

I created Anky ↗ as an eight-minute stream-of-consciousness writing practice and have used the practice myself for years.

I’ve also worked privately with people through longer-form breathwork journeys.

And I trade.

I’m fascinated by what markets reveal about us.

Trading compresses uncertainty, desire, fear, identity, and consequence into an extraordinarily immediate experience. You can observe a psychological pattern and watch it become behavior seconds later.

I’m now deepening this work through professional coach training with Alētheia.

More about the inquiry

Trading is one place I’ve chosen to study that question.
Coaching is how I study it with other people.

The market is not therapy.

Neither is this work.

I provide performance coaching, not psychotherapy, mental-health treatment, investment advice, or financial services.

I will never tell you what to buy, sell, hold, or how much to risk.

If what you’re experiencing requires clinical or addiction support, I will say so rather than pretending coaching is the appropriate container.

Your financial decisions remain entirely your own.

An open notebook

Notes from the inquiry.

All writing

Essays and notes are taking shape here. These are some of the questions I’m working with.

01
Decision-making / In the notebook

When a profitable trade was still a bad decision

Forthcoming
02
Presence / In the notebook

What happens in the ten seconds before FOMO becomes a trade

Forthcoming
03
Decision-making / In the notebook

The strange difficulty of selling a winner

Forthcoming
04
Presence / In the notebook

Your body often knows you’re revenge trading before your mind does

Forthcoming
05
Identity / In the notebook

Can you lose money without losing your sense of self?

Forthcoming
06
Identity / In the notebook

The market does not care how much your thesis has become part of your identity

Forthcoming

A place to begin

We can start with
a conversation.

You don’t need to have it all figured out.
Just a willingness to look honestly.

Book a discovery call 30 minutes · Complimentary